London Trip

My university organised a trip to London to research into fashion labels and stores and also to visits museums. Our task for the day was to gather information, photographs, leaflets/flyers and  images to use as inspiration for our work and document in our visual diaries.  We were also required to research into two fashion brands for a presentation at a later date.  I chose famous fashion designer Vivienne Westwood and the quirky, decorative footwear brand Irregular Choice as my two brands to present.

I had the opportunity to visit the Victoria and Albert museum, where I visited the Fashion archives.  There was a huge collection of garments from the 17th to the 21st century.

Below: A mens garment designed by Vivienne Westwood.

Below: A copy of a famous Sex Pistols zine featuring a photograph of a punk girl on the front cover. This image was also displayed in the shop 'Sex' which was owned by Malcolm McLaren and Vivienne Westwood in the 1970s.

Both displayed in the V&A.

Above: A beautiful striped dress by 1970s fashion label Biba.

Displayed in the V&A.

 

Above: Christian Dior camisole, shoe and paper fan, displayed in the V&A.

 All images above were taken at the Victoria and Albert Museum.

Below: I visited a huge shop in Camden which sells vintage clothes from the 1920s-1990s.  I took a series of photographs of the rails of garments.  I love the mix of brightly coloured and patterned fabrics with different textures and materials.

Below: At the end of the day I visited the Irregular Choice store in Covent Garden.  The store itself is beautifully decorated with colourful fake flowers.  The girl working in the shop kindly let me photograph the amazing tiger display on the wall.  Even the shop floor in covered in interesting patterns.

There was a large collection of footwear, also a smaller selection of clothing and accessories, including handbags and jewellery.  Irregular Choice is famous for its kitsch and quirky designs which feature fun and eye-catching cartoon images printed on the bottom of every shoe.  Each shoe also has an interesting name!  The staff were also very friendly, approachable and informative.